James Whaley

CEO of OvationMR and Market Research Expert

James Whaley is a prominent figure in the field of market research and currently serves as a Member of the Board of Trustees at AMSR - The Archive of Market and Social Research. He is also the CEO of OvationMR, a company that focuses on innovative market research solutions, where he has been instrumental since December 2016.2

Professional Background

Whaley has extensive experience in various leadership roles across multiple organizations:

OvationMR: As CEO, he leads initiatives to connect companies with hard-to-reach audiences and develops strategic partnerships to enhance market research capabilities.
Market Research Institute International: He serves on the Board of Directors, contributing to the advancement of market research education and practices globally.2
Marketing Research Education Foundation (MREF): Whaley is also a board member, focusing on providing educational resources to improve access to quality education for children worldwide.2

Education

James Whaley holds an MBA from Texas A&M University - Mays Business School and a Bachelor’s degree in Business Administration with a Computer Science option from the University of New Orleans.1 2

Skills and Contributions

Whaley's expertise lies in:

Strategic planning and execution in market research.
Building relationships across various sectors to foster collaboration and innovation.
Developing educational programs that enhance understanding and practice within the market research community.2

His contributions to the industry are recognized through his active participation in various professional organizations, emphasizing his commitment to advancing market research practices.

Experience

CEO at OvationMR (December 2016 - Present)

Board of Directors at Market Research Institute International (June 2023 - Present); Board of Directors at Marketing Research Education Foundation (September 2022 - Present), Member at Forbes Business Council (July 2023 - Present); Member at ESOMAR (September 1991 - Present), President at Brandeyes, Inc. (January 2013 - January 2017); Co-Founder & Vice President at Globalpark USA (January 2007 - December 2012), Vice President at Gazelle Global & Co-Founder / Principal at Gazelle Globalization Group (March 2005 - May 2007); Executive Vice President Sales & Marketing at InfoSTEP, Inc (January 2002 - January 2005)