Tom Bradley

Tom Bradley is a highly experienced professional in international marketing and commercial strategy, with a strong background in global organizations spanning across 35 countries.

With over two decades of experience, Tom has predominantly worked in the Food and Beverage sectors, specializing in Marketing and Commercial Strategy and Planning, eCommerce, Brand Activation Planning, and Marketing Effectiveness.

Currently serving as the Strategy Director for Bacardi in the APAC region, Tom previously held the position of General Manager for Customer Insights at Coles Group, the second largest food retailer in Australia.

During his tenure at Coles, Tom led initiatives to reshape customer data platforms and drive revenue growth through enhanced insight generation.

Before his role at Coles, Tom Bradley served as the Global eCommerce Director at Bacardi, where he established strategic partnerships with key eCommerce platforms and successfully integrated eCommerce into sales and marketing strategies.

Prior to his roles at Bacardi and Coles, Tom gained valuable experience in international marketing and strategy positions at SABMiller, focusing on Category development, brand planning, and marketing effectiveness.

Tom Bradley's career began as a consultant at Cognosis and Accenture, honing his skills and expertise in strategic planning and business consultancy.

Tom's educational background includes completing the Emilio Bacardi Leadership Programme in Business Administration and Management at Harvard Business School, a Masters in International Management specializing in International Business from ESCP Europe, and a Bachelor of Business and Economics from Trinity College, Dublin.