Toku McCree

Toku McCree is the founder and CEO of Unexecutive.com, a coaching company that specializes in working with executives, founders, and leaders.12 His unique approach to coaching is influenced by his diverse background and experiences.

Professional Background

Toku has an interesting career trajectory:

1. He had a successful career in the entertainment industry.1
2. He studied at a Zen Monastery for 2.5 years, training as a Zen Monk.13
3. He co-founded a start-up with Leo Babauta, the author of Zen Habits.1
4. He founded the Coaching Dojo and the Coaching MBA to train other coaches in depth-based coaching practices.1

Coaching Philosophy

Toku's coaching style is distinct from typical executive coaching due to his unique background.1 He focuses on helping leaders:

• Find a solid foundation for effective leadership
• Improve innovation, brilliance, and effectiveness
• Work effectively with teams that have different skills and thinking styles
• Develop depth, clarity, courage, and creativity

Clientele

Toku has worked with hundreds of leaders across various industries, including:

• SaaS
• Entertainment tech
• Booking
• Salesforce Ecosystem
• Advertising & Marketing Tech
• Insurance
• End of life care
• Concert Promotions
• Augmented Reality
• NYTimes published writers
• Mobile phones
• Travel

Personal Details

• His full name, Gentoku, means "manifesting virtue" or "present sincerity".1
• He describes himself as an "Executive Coach to Start-Ups & Entrepreneurs" with over 10 years of coaching experience.4
• Toku is dedicated to creating a world where "trickle-down enlightenment flows from compassionate leaders".

Through Unexecutive.com, Toku aims to help CEOs and founders become highly effective leaders who can get more from their teams with less time and energy.2