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Todd Ranson
Professional Background
Todd Ranson is an accomplished leader in customer experience and digital marketing, known for his dynamic roles at Expedia Group, where he has contributed significantly to enhancing customer engagement and satisfaction. With over a decade of diverse experience in marketing and customer relations, Todd has built a reputation for driving results and fostering effective strategies that meet and exceed customer expectations. His career at Expedia Group took off as a Sales Associate at Evangel Books and Gifts, giving him a solid foundation in sales and customer service that he would carry into his future roles.
In his current position as Customer Experience Director at Expedia Group, Todd oversees a talented team focused on optimizing customer journeys across various platforms. His deep understanding of marketing principles, combined with his proactive approach to customer feedback, enables him to implement strategies that enhance user interaction and loyalty. Todd's journey through various managerial roles, starting as a Channel Manager for Digital Marketing Optimization at World Vision, allowed him to develop an analytical mindset paired with a creative vision for solving customer challenges.
Education and Achievements
Todd's educational background sets a strong foundation for his expertise in marketing and business administration. Both his Bachelor's and Master's degrees in Business Administration with a concentration in Marketing were completed at the prestigious Michael G. Foster School of Business at the University of Washington. The rigorous curriculum provided him with a comprehensive understanding of business principles and marketing strategies that he has seamlessly translated into his professional roles.
Throughout his career, Todd has achieved numerous milestones that underscore his commitment to excellence and innovation within the customer experience sector. At Expedia Group, Todd has rapidly ascended from E-Commerce Manager in Merchandising to his current Director role, a testament to his dedication and ability to adapt to the fast-paced digital landscape. His strategic oversight has significantly enhanced the company's marketing effectiveness, contributing to increased sales and customer engagement.
Achievements
In addition to his practical experience, Todd's achievements highlight his innovative approach to marketing and customer relations. His leadership in diverse roles at both Expedia Group and World Vision has led to significant improvements in customer satisfaction metrics and overall company performance. Todd's experience in managing search, display, and email marketing campaigns showcases his versatility and strategic thinking in digital marketing.
His role as Channel Manager II for Retail Partnerships at World Vision positioned Todd at the forefront of optimizing customer marketing strategies, giving him the insight necessary to effectively manage partnerships that drive organizational growth. His ability to harness data and leverage analytics for optimizing customer experiences has been a game-changer in his roles, allowing him to unveil opportunities for enhanced customer interactions.
Todd's affinity for blending analytical data with creative marketing strategies ensures that he remains at the cutting edge of industry trends, providing invaluable insights that benefit his teams and the organizations he represents. His professional journey is not just about climbing the corporate ladder; it’s about a genuine passion for creating meaningful customer experiences and a commitment to lifelong learning, which continues to fuel his professional growth.
Tags
Marketing Management
Customer Experience
Digital Marketing
E-Commerce Strategy
Business Administration
Channel Management
Data-Driven Marketing
Customer Engagement
Retail Partnerships
User Experience Optimization
Location
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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