Timothy Baldwin

Timothy Baldwin is the Director of North America Marketing at Visa, a position he has held since December 2017. His extensive experience in marketing spans over 15 years, during which he has worked on both the client and agency sides of the advertising industry. Prior to his current role, Baldwin served in various capacities at Visa, including Managing Director for the West Coast and Global Account Director.156

Professional Background

• Current Role: Director, North America Marketing at Visa (December 2017 - Present)
• Previous Positions:
  • Managing Director, West Coast (September 2014 - December 2017)
  • Global Account Director (November 2013 - November 2014)
  • Partner Marketing Manager (June 2010 - October 2013)

Education

• MBA in Marketing/Marketing Management from the University of North Carolina at Chapel Hill, Kenan-Flagler Business School.
• BA in English Language and Literature from Amherst College.15

Notable Campaigns

Baldwin has been instrumental in several significant marketing initiatives at Visa. For instance, he played a key role in campaigns aimed at supporting Black-owned small businesses during the COVID-19 pandemic, which successfully generated substantial incremental revenue for these businesses.2 Additionally, he contributed to the "Money Is Changing" campaign, which focused on enhancing Visa's visibility among millennial women and reversing a decline in brand perception.34

Contact Information

For professional inquiries, Timothy Baldwin can be reached via email at either tsbaldwin@gmail.com or tbaldwin@visa.com.1