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Mary Reilly
SVP, Head of North America Marketing at Visa
Mary Ann Reilly is a senior marketing executive currently serving as the Senior Vice President and Head of North America Marketing at Visa Inc.12 In this role, she is responsible for driving all aspects of Visa's consumer and client marketing efforts in the United States and Canada.12
Career Background
Prior to joining Visa, Reilly had an extensive career at American Express spanning over 25 years.12 Her most recent position there was Senior Vice President of Global Brand, Integration and Insights.1 During her tenure at American Express, she oversaw key marketing priorities including:
- Customer acquisition
- Business alliances
- Co-brand partnerships
- Membership rewards programs
Notably, Reilly played an instrumental role in developing and marketing American Express's small business brand, OPEN.12 She was a key figure in establishing Small Business Saturday as a national movement supporting local small businesses.12
Achievements and Recognition
Reilly has received several industry accolades for her work in marketing:
- Working Mother of the Year from Working Mothers Magazine in 2014123
- "Best Marketers" from B2B Magazine in 2013123
- "Top 25 Marketers" from B2B Magazine in 201213
- Business Top 100 by Irish American Magazine in 20123
Education and Certifications
Mary Ann Reilly is a Certified Public Accountant.3
Current Role at Visa
As SVP and Head of North America Marketing at Visa, Reilly's responsibilities include:
- Building brand preference
- Performance marketing
- Digital marketing
- Sponsorship activations
- Client marketing
- Consumer-driven initiatives12
Her leadership at Visa demonstrates her expertise in navigating complex marketing landscapes and delivering impactful campaigns in the financial services industry.