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    Mary Reilly

    SVP, Head of North America Marketing at Visa

    Mary Ann Reilly is a senior marketing executive currently serving as the Senior Vice President and Head of North America Marketing at Visa Inc.12 In this role, she is responsible for driving all aspects of Visa's consumer and client marketing efforts in the United States and Canada.12

    Career Background

    Prior to joining Visa, Reilly had an extensive career at American Express spanning over 25 years.12 Her most recent position there was Senior Vice President of Global Brand, Integration and Insights.1 During her tenure at American Express, she oversaw key marketing priorities including:

    • Customer acquisition
    • Business alliances
    • Co-brand partnerships
    • Membership rewards programs

    Notably, Reilly played an instrumental role in developing and marketing American Express's small business brand, OPEN.12 She was a key figure in establishing Small Business Saturday as a national movement supporting local small businesses.12

    Achievements and Recognition

    Reilly has received several industry accolades for her work in marketing:

    • Working Mother of the Year from Working Mothers Magazine in 2014123
    • "Best Marketers" from B2B Magazine in 2013123
    • "Top 25 Marketers" from B2B Magazine in 201213
    • Business Top 100 by Irish American Magazine in 20123

    Education and Certifications

    Mary Ann Reilly is a Certified Public Accountant.3

    Current Role at Visa

    As SVP and Head of North America Marketing at Visa, Reilly's responsibilities include:

    • Building brand preference
    • Performance marketing
    • Digital marketing
    • Sponsorship activations
    • Client marketing
    • Consumer-driven initiatives12

    Her leadership at Visa demonstrates her expertise in navigating complex marketing landscapes and delivering impactful campaigns in the financial services industry.

    Highlights

    Sep 4 · cubroadcast.com
    VISA's Mary Ann Reilly Shares Top Marketing Practices That Drive ...
    VISA's Mary Ann Reilly Shares Top Marketing Practices That Drive ...

    Related Questions

    What are some of Mary Reilly's most successful marketing campaigns at Visa?
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    What industry accolades has Mary Reilly received throughout her career?
    What strategies does Mary Reilly use to drive brand preference at Visa?
    How has Mary Reilly's role evolved since she joined Visa from American Express?
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    Location

    New York City Metropolitan Area