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Tim Ferrell
Vice President, Brand Equity & Consumer Marketing at Valvoline Inc.
Tim Ferrell is a seasoned marketing executive with over 15 years of experience in leading teams to create compelling consumer experiences that drive business outcomes. He excels in converting consumer insights into actionable strategies and guiding collaborative teams to implement tactical plans that address complex business challenges. With a strong focus on results, Tim possesses a wealth of knowledge encompassing analytics, media, creative direction, content strategy, SEO, display advertising, email marketing, social media, online reputation management, user experience design, visual aesthetics, editorial expertise, and integrated campaign development. His specialties include marketing strategy, online marketing, persuasion architecture, conversion optimization, SEM, online advertising, eCommerce, editorial planning, creative guidance, offline and online integration, interactive marketing, account management, and agency/vendor coordination.
