Tiina Aardemae

Tiina Aardemae is an Associate Director in Guidehouse's Energy, Sustainability & Infrastructure segment, where she is a member of the Mobility Solutions Team.1 With over 15 years of experience in energy and the built environment, Tiina specializes in several key areas:

Areas of Expertise

• Managing nationwide EV/EVSE impact and process evaluations
• Fleet targeting
• EV adoption and infrastructure
• Load forecasting
• Managed charging
• EV infrastructure strategy and design for utilities and government

Professional Background

Before joining Guidehouse, Tiina worked on notable projects in the electric vehicle industry:

• Collaborated with BMW and PG&E on the OEM-based ChargeForward managed charging pilot
• Focused on customer engagement, load shifting, and renewable energy signals

Prior to her work in transportation and energy, Tiina:

• Served as a distribution grid planner
• Supported numerous utilities on energy efficiency program implementation

Skills and Qualifications

Tiina is recognized as a technical project manager and energy consultant with expertise in:

• Product management
• Technical innovation
• Data analysis2

Her role at Guidehouse involves providing support to State & Local Government clients with EV infrastructure deployment.3

Tiina's diverse background and extensive experience in the energy and transportation sectors make her a valuable asset in addressing the complex challenges of electric vehicle adoption and infrastructure development.