Tiffany St James

Tiffany St James is a prominent figure in digital transformation and currently serves as the UK Country Director for the Global AI Council. Her extensive background includes over 14 years of consulting for the UK Government, where she held significant roles such as the Head of Public Participation and Director of Communications for Directgov, which was a precursor to GOV.UK. Notably, she was instrumental in launching Data.gov.uk alongside Sir Tim Berners-Lee, advocating for government transparency and open data initiatives .12

In her role at the Global AI Council, Tiffany is focused on advancing ethical AI use and driving innovation across Europe. Her leadership aims to ensure that AI technologies are implemented responsibly, benefiting both businesses and governments .24 Beyond her directorial position, she founded Transmute, a consultancy dedicated to helping organizations navigate digital change through strategic insights and behavioral psychology .1

Tiffany is also an accomplished speaker, having presented at various international forums since 2010, including TED events. She has trained numerous civil servants in social media strategies and has worked with high-profile clients such as Google, Microsoft, and the BBC .13 Her contributions to digital strategy and transformation have earned her recognition as a leading expert in the field .5