Tiffany Demers

Tiffany Faith Demers is the Founder and CEO of Upkeep, a digital marketplace designed for booking medical aesthetic treatments such as Botox, laser hair removal, and facials. Launched in January 2021, Upkeep aims to simplify the process of finding and scheduling these services through a mobile app, catering primarily to millennials and Gen Z consumers who are increasingly investing in medical aesthetics rather than traditional beauty products.13

Background and Career

Tiffany grew up in Montreal, Canada, and pursued her education in Interior Architecture & Design at the Academy of Art University. Her career has spanned various roles across multiple industries, including technology, beauty, and design. Before founding Upkeep, she held significant positions such as:

• Director of North America at Matrix in London, where she focused on color cosmetics and trend analysis.
• Director of Global Travel & Beauty at WESSCO International, overseeing luxury amenity kits for airlines.
• Director of Business Development at M-Theory Group, a cloud solutions firm.134

Her diverse experiences have equipped her with the skills necessary to innovate within the beauty industry, particularly in the rapidly growing medical aesthetics sector, which is expected to exceed $30 billion by 2030.2

Vision for Upkeep

Demers identified a shift in consumer behavior towards medical aesthetics and launched Upkeep to address this market need. The platform not only allows users to book treatments but also emphasizes a curated experience by connecting clients with trusted providers in their area.3

Tiffany is passionate about enhancing customer experience through design and innovation, aiming to foster self-love and confidence among clients. She has also spoken about the challenges female founders face in securing venture capital, highlighting a need for greater inclusivity in the startup ecosystem.34

Overall, Tiffany Faith Demers is recognized as a dynamic entrepreneur making significant strides in the beauty tech industry with Upkeep.