Thomas Visby Snitker

Thomas Visby Snitker is a prominent figure in the field of User Experience (UX) research, particularly known for his work at the LEGO Group. Here's an overview of his professional background and contributions:

Professional Role

Thomas Visby Snitker currently holds the position of Head of Research at LEGO Agency, which is the in-house agency of the LEGO Group.3 In this role, he leads research initiatives that are crucial to LEGO's business challenges and product development.

Expertise and Publications

Snitker is an accomplished author in the field of UX research. He has written a book titled "User Research with Kids: How to Effectively Conduct Research with Participants Aged 3-16," which was published by Springer.12 This book demonstrates his expertise in conducting user research with young participants, a skill particularly valuable for a company like LEGO.

Educational Background

Thomas Visby Snitker holds a double Master of Arts degree from Copenhagen University.7 This academic background likely contributes to his research-oriented approach in his professional work.

Professional Activities

1. Research Leadership: At LEGO, Snitker oversees research projects that involve diverse teams of interns working on business challenges relevant to the company.3

2. Inclusive Design: He has been involved in research projects aimed at making products more accessible, including work with visually impaired participants.4

3. Knowledge Sharing: Snitker engages in knowledge-sharing activities, such as inviting other professionals to conduct workshops for the LEGO Group UX Network.6

Industry Recognition

Thomas Visby Snitker is well-connected in the UX community, with over 500 connections on LinkedIn.5 His work and publications have garnered attention in the field, as evidenced by the recent German translation of his book on user research with children.1

Thomas Visby Snitker's career at LEGO combines his expertise in user research, particularly with children, with the innovative and playful ethos of the LEGO brand. His work contributes to shaping user experiences and product development at one of the world's most renowned toy companies.