Y Combinator

Reforge

Universidad Adolfo Ibáñez

Tilburg University

Co-founder & CEO at Encuadrado (YC S21)

Encuadrado

Co-founder & CEO

Brex

Growth Product Manager

Growth Marketing Manager

ROSS Intelligence

Growth Marketing Lead

Advised early stage startups in growth marketing initiatives.

Select Recent Work Includes:
-Stride Health: Developed go to market strategy for new product release. Worked on a channel analysis for top of funnel growth.
-Charmed Sleep: Performed a CRO analysis to optimize for conversions.

Tradecraft

Growth Marketing

Pago 46 is an on-demand cash collection network that facilitates online purchases for the unbanked.

First Marketing Hire.  Grew and retained a two sided fintech marketplace for Android app. 
• Developed and implemented complete go to market strategy for the product, including collaboration with the design team and engineering team to find product market fit. 
• Grew B2B business base 200x in 8 months and doubled user base through different traction channels such as paid acq, SEO, Email Campaigns, ASO, Social Media, inbound marketing, customized landing pages, CRO, cohort analysis, customer segmentation and keyword development. 
• Applied and Pitched at BBVA Fintech Open Talent (currently in Latin America Finals)

Pago 46

Shrpa connects online buyers with travelers going to Latin America, offering a P2P shipping service that reduces high shipping costs.

• Early Stage Startup, lead all growth initiatives from BD and Marketing to move from MVP to PMF.
• Grew two sided marketplace to over 2000 users and 2200 travelers in less than a year with no marketing budget
• Made it to finalist in CORFO, TuApp Wom 2016, StartUp Chile

SHRPA.io

Growth Lead & Co Founder

Sales Tools & CRM for SMB

• Led Opportunity Assessment & Market research to inform Growth Initiatives.
• Executed launch strategy focused on Lead Generation and Conversion through web scraping and email marketing campaigns.
• Created and grew the community with undervalued high engagement channels like LinkedIn Groups and Facebook Groups.

Maajic

Co-Founder & Marketing Lead

Thomas Maremaa