Thomas Joos

Thomas Joos is a seasoned Agency Business Coach based in the Ghent Metropolitan Area, known for guiding agency founders toward achieving better clients, more interesting work, and higher profits. His professional journey spans over a decade, during which he built an award-winning design agency and has since transitioned into coaching.

Professional Background

• Current Role: Since May 2017, Thomas has been the Agency Business Coach at his own firm, where he provides strategic guidance to agency founders. His coaching focuses on creating growth strategies, developing compelling pitches, generating qualified leads, and establishing scalable business models.12

• Previous Experience:

  • Founder & CEO of Hypernova (2018-2023): Thomas led this company to help creative agencies enhance their business development and delivery processes, assisting over 25 Belgian agencies in scaling their operations.12
  • Creative Director & Managing Partner at Little Miss Robot (2010-2016): He was instrumental in this internationally recognized product innovation and design studio.12
  • Founder of Creative Leaders (2017-Present): This community connects agency founders for learning and collaboration through webinars and events.13

Coaching Philosophy

Thomas emphasizes a collaborative approach to coaching, aiming to help agency founders avoid common pitfalls and accelerate their growth. He offers various services including:

• Strategy Sessions: To refine business plans and identify effective growth strategies.
• Personal Coaching: Focused on implementing tailored strategies and tools for agency growth.
• Group Training Programs: Designed to establish foundational practices for sustainable growth.34

Through his extensive experience and practical insights, Thomas Joos aims to empower agency leaders to achieve significant increases in lead generation, deal closures, customer lifetime value, and overall profitability.23