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Thibaut Thomas
Strategy Director - Brands, Insights, Creative and Marketing Orchestration
Professional Background
Thibaut Thomas is a seasoned brand strategist with an impressive 16 years of rich experience in various roles, encompassing everything from in-house brand studios to dynamic agencies. With a keen focus on guiding brands towards long-term growth, Thibaut has established himself as a self-driven leader capable of harnessing consumer insights to refine brand positioning. He engages in creative development and devises robust omnichannel go-to-market strategies that resonate with target audiences.
Throughout his career, Thibaut has been regarded as both "challenging and thought-provoking," earning him a reputation that precedes him in the industry. His ability to uncover weaknesses in brand communication and transform them into opportunities for growth is unmatched. Thibaut emphasizes the importance of aligning strategic goals with measurable KPIs to ensure that brands not only meet consumer expectations but also thrive in an ever-evolving marketplace.
Living in Copenhagen since 2019, Thibaut has embraced the city’s vibrant culture, taking delight in its wide bike lanes, the concept of arbejdglæde (which translates well to “joy of work”), and the enchanting Danish tradition of hygge, which embodies comfort and coziness. This environment allows him to both gain local insights and apply them to his global brand strategies effectively.
Education and Achievements
Thibaut's academic foundation is as robust and impressive as his professional background. He holds a Master 2 degree in Communication Sciences from the prestigious CELSA Paris-Sorbonne, a step that equipped him with essential insights into the complexities of communication. Additionally, he has studied for a Master's degree in Communication and Information at Sciences Po Aix, further solidifying his knowledge and expertise in the realm of brand communication and strategy.
Among his notable achievements, Thibaut has served as a university lecturer at CELSA - École des hautes études en sciences de l'information et de la communication, sharing his profound knowledge with future strategists and marketers. His contributions extend to various roles where he has worked as a recognized strategist, including a tenure as Partner and Strategy Director at Mano Copenhagen. This experience has enabled him to influence key branding decisions and implement effective strategies that resonate in today’s competitive landscape.
With a significant depth of experience, Thibaut has taken on roles such as Senior Brand Strategist, Campaign Strategist, and Senior Digital Communication Manager. His journeys have included advisory roles and positions where he led strategy initiatives, including a pivotal role at We Are Museums—where he served as an Advisory Board Member and Master of Ceremony, contributing to the evolution of cultural brands in the digital sphere.
Achievements
Thibaut’s resume radiates a vast array of accomplishments that speak volumes about his dedication and effectiveness in brand strategy. His ability to brief both internal and external creatives while reorganizing team processes highlights a strategic skill set that is pivotal in today's fast-paced marketing environments. He has demonstrated unparalleled capacity in ensuring production serves brand interests while remaining scalable—a critical aspect in brand growth.
In his career, Thibaut has also made considerable contributions as a guest columnist for major outlets, including Le Plus/ NouvelObs.com, allowing him to share his insights on contemporary branding topics with a broader audience. His early career roles, such as Digital Planner at CLM BBDO and Junior Digital Planner, laid a solid groundwork for the illustrious path he has followed.
Thibaut's academic contributions as a lecturer at reputable institutions like The American University of Paris and Télécom ParisTech not only forthcasted his leadership qualities but also reflected his commitment to nurturing the next generation of marketing professionals. In addition, as the Founder and President of CQTM - C'est Quoi Ton Mail ?, he has shown initiative and entrepreneurial spirit, backstopping his flare for innovation in brand communication.
In every role he has undertaken, Thibaut Thomas has exhibited a unique capacity to navigate complex brand ecosystems and leverage consumer insights to empower brands. His strategic acumen combined with a strong educational background positions him as a leader in brand strategy, capable of driving sustainable growth into the future.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.