Jef Loeb, a renowned creative director, brand strategist, writer, and commercials/video director, is a visionary professional with vast experience serving clients and advertising agencies globally. He is the creative director at Brainchild Creative, where he specialises in developing high-velocity spots and video content that can be produced in coronavirus conditions. Jef Loeb boasts an extensive portfolio of clients across various sectors, from healthcare, energy, public affairs, automotive, CPG, technology, professional services, media, hospitality, entertainment to politics. Some of the top-tier brands he has served include GM, Kaiser Permanente, Yale New Haven Health, Marriott, Audi, Hearst/FDB, PG&E, CNN, Chevron, McKessen, and Electronic Arts.

With a Bachelor's degree in Political Science and Rhetoric from the University of California, Davis, Jef Loeb has studied continuing education, digital communication, networks, media, multimedia, and applications at Hyper Island Master Class. Over the years, he has received numerous awards and recognitions for his excellent work, such as a Cannes Gold Lion, multiple One Shows, NPA Athena, multiple ANDYs, London International Advertising Festival, multiple Clios, IBAs, Mobius, Caples, Radio Mercury, San Francisco Shows, and others.

Jef Loeb's specialties include brand strategy, writing, integrated, digital and network campaign-making, content strategy, TV/radio/video directing, EMT, political creative, martini shaking, brand building, curiosity-itch-scratching, and difference-making. To learn more about his work and services, visit his website jefloebdirects.com.