Jef Loeb

Jef Loeb is a seasoned Creative Director, Strategist, Writer, and Director at Brainchild Creative, a full-service creative media company based in the San Francisco Bay Area. He has held this position since January 2001, where he plays a pivotal role in brand strategy, consumer insights, and directing commercials and video content. His work encompasses leading creative problem-solving efforts for various clients, focusing on significant projects that include product launches and digital marketing initiatives.12

Professional Background

• Current Role: At Brainchild Creative, Loeb engages in various capacities, including:
  • Brand strategist
  • Senior writer
  • Director of commercials and video content
  • Chief creative problem solver for advertising agencies and direct clients
• Previous Experience: Before joining Brainchild Creative, he was the Chairman and Creative Director at Katsin/Loeb + Partners from 1989 to 2000, where he contributed to successful campaigns for notable brands like Marriott and Electronic Arts.1

Education

• Loeb completed a BA in Political Science and Rhetoric at the University of California, Davis. He also participated in a Master Class at Hyper Island focused on digital communication and networks.1

Skills and Interests

Loeb is known for his innovative approach to advertising and marketing, emphasizing that "it’s all about the idea, not the tech." He continually seeks to expand his skills through various creative assignments and strategic decision-making processes.12

In addition to his professional endeavors, he expresses a passion for helping iconic companies evolve their brand identities and cultural narratives.