Tessa Nyman

Tessa Nyman is a professional working in the sports industry, specifically for the National Basketball Association (NBA). She currently holds the position of AVP (Associate Vice President), Consumer & Fan Insights Lead at the NBA.12 In this role, Nyman has overarching responsibility for the NBA's consumer research, focusing on building fan relationships and gathering insights about the league's audience.4

Professional Background

Tessa Nyman's career trajectory includes:

• Current Position: AVP, Consumer & Fan Insights Lead at the NBA23
• Previous Experience: Alumna of NBC Universal and The Guardian News & Media3

Education

Tessa Nyman attended the University of Birmingham for her education.2

Responsibilities

In her role at the NBA, Tessa Nyman is responsible for:

• Leading consumer research initiatives
• Developing strategies to build and strengthen fan relationships
• Providing insights into fan behavior and preferences
• Contributing to the NBA's overall fan engagement strategy

Professional Network

Tessa Nyman has established a strong professional network, with over 500 connections on LinkedIn.1 Her LinkedIn profile username is tessa-nyman-91671824, as mentioned in the query.

Tessa Nyman's expertise in consumer and fan insights plays a crucial role in helping the NBA understand its audience better and make informed decisions to enhance the fan experience and grow the league's popularity.