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    Tessa Nyman

    Consumer & Fan Insights Lead, AVP @NBA | NBC Universal and The Guardian News & Media alumni

    Tessa Nyman is a professional working in the sports industry, specifically for the National Basketball Association (NBA). She currently holds the position of AVP (Associate Vice President), Consumer & Fan Insights Lead at the NBA.12 In this role, Nyman has overarching responsibility for the NBA's consumer research, focusing on building fan relationships and gathering insights about the league's audience.4

    Professional Background

    Tessa Nyman's career trajectory includes:

    • Current Position: AVP, Consumer & Fan Insights Lead at the NBA23
    • Previous Experience: Alumna of NBC Universal and The Guardian News & Media3

    Education

    Tessa Nyman attended the University of Birmingham for her education.2

    Responsibilities

    In her role at the NBA, Tessa Nyman is responsible for:

    • Leading consumer research initiatives
    • Developing strategies to build and strengthen fan relationships
    • Providing insights into fan behavior and preferences
    • Contributing to the NBA's overall fan engagement strategy

    Professional Network

    Tessa Nyman has established a strong professional network, with over 500 connections on LinkedIn.1 Her LinkedIn profile username is tessa-nyman-91671824, as mentioned in the query.

    Tessa Nyman's expertise in consumer and fan insights plays a crucial role in helping the NBA understand its audience better and make informed decisions to enhance the fan experience and grow the league's popularity.

    Highlights

    Tessa Nyman, Consumer & Fan Insights Lead, The NBA
    Tessa Nyman, Consumer & Fan Insights Lead, The NBA

    Related Questions

    What are Tessa Nyman's main responsibilities as AVP, Consumer & Fan Insights Lead at the NBA?
    How did Tessa Nyman transition to her current role at the NBA?
    What educational background does Tessa Nyman have?
    What are some notable projects Tessa Nyman has worked on at the NBA?
    How does Tessa Nyman's role impact fan engagement at the NBA?
    Tessa Nyman
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    Tessa Nyman, photo 2
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    Location

    United States