Ball State University

Freelance copywriter helping you capture the right voice and message to connect with your audience over and over.

Hi there, I'm Terry Schilling - a professional copywriter who helps creative companies take their great idea and turn that into a message that attracts and connects with their ideal customers over and over.

Since 2013, I've helped 500+ business owners like you with writing copy that influences and inspires. I specialize in writing personalized, high-converting website and landing page copy, brand message strategy, and email marketing.

What you get when you work with me:

I write copy that looks, sounds and feels like you. This is important because people buy from people they know. If the copy makes a personal connection, people will buy into what you have to sell.

I accomplish this with a strategic onboarding process - I start every client relationship with a "copy launch" questionnaire that helps me learn all about your business so I know who I'm writing to, what makes you unique and unlike your competitors, what problem you solve, and your goals. I understand the psychology that influences human behavior and have the editing techniques to help me craft a distinct message. I keep working to get the message that you're looking for and I genuinely care about your success.

My copy drives organic web traffic, tells a story, attracts new customers, and makes you money because I focus on writing a core message that gets customers motivated to buy.

I have written copy for Airbnb, Johnson & Johnson, Kimberly-Clark, Joybird Furniture, Vendr, Russell Investments, and more.

Terry Schilling Creative LLC

Copy Chief & Owner

Copywriter for creative marketing agency, Tweyen Inc. I write direct marketing and digital copy for clients such as Citibank, The Home Depot, Stack-On, Best Buy, Brooks Brothers, Ford, Volkswagen, and Staples.

Responsibilities:
*Create headline and body copy for online and direct marketing materials that meet client’s objectives
*Develop copy concepts that are relevant and brand-conscious to the client’s overall marketing strategy
*Project manage multiple creative campaigns by working with clients from concept stage to completion
*Work with creative director and graphic designers on bringing concepts to life
*Edit and proof body and legal copy for online or print projects 
*Manage content for company’s social media sites

Tweyen Inc.

Copywriter

NCSA was founded in 2000 to help student athletes and their families navigate the cutthroat, competitive, and often confusing world of college recruiting. Our team of former college athletes, coaches and scouts, our network of 99% of American college coaches, and our custom technology and tools give you the edge you need in the most important game of your life.

·         Conduct initial academic/athletic phone assessment with parents of student-athletes
·         Provide and establish great rapport with student-athletes and their families
·         Connect and educate families on the recruiting process
·         Conduct initial research on each athlete to help with projecting the athlete's potential
·         Continually stay up to date with NCAA rules and regulations

NCSA Athletic Recruiting

Collegiate Scout

*JuniorRank Sports is a training and online media sports company that evaluates junior and high school student athletes.  My responsibilities include management of the company website, email marketing, social media marketing, and camp operations.

*Manage and create content for company website, JuniorRank.com using content management systems such as Word Press, Joomla, NGIN and effectively using Search Engine Optimization.
*Write copy for all the web pages, interview and write feature stories, post pictures and video for JuniorRank.com.
*Create and write email newsletters and press releases to distribute to JuniorRank Sports’ database of over 37,000 contacts using Constant Contact Email Marketing.
*Report on email, website and social media initiatives using Google Analytics
*Manage JuniorRank Sports’ Social Media including Facebook and Twitter by creating online promotions and writing posts promoting events. 
*Coordinate and manage relationships with sponsors, partners and third party media
*Manage online registrations and exporting results from content management systems to Microsoft excel. 
*Plan and execute strategy for developing JuniorRank Sports’ Youth Football Program, which includes contacting youth coaches and athletes and maintaining youth database.
*Be the point of contact for the public regarding questions about events, registration or other questions about the company.
*Cold call businesses to discuss potential partnerships with the company
*Coordinate football camps with 100-200 athletes and manage staff of over 15 people
*Coordinate Youth All-American Football game with over 100 athletes
*Contact vendors, hotels, coaches, and volunteers to go over logistics of events and make sure everyone knows their duties and that the event is a success.

Juniorrank Sports, Inc

Marketing and Communications Director

Arlington Park is a social event destination and racecourse that caters to the individual, groups of people, and corporate gatherings.  I coordinated with and assisted the Marketing Department at Arlington Park with the daily execution of marketing, sponsorship and promotional events, activities and programs.

*Develop Strategy for marketing events at the park which included gorilla marketing, email campaigns, social media posts, local media advertising.
*Write copy for flyers to hand out to businesses for Park Events.
*Assisted the marketing team to coordinate Blackhawks Legends Day, Boy Scouts 100th Anniversary, Fiesta in the Park, July 4th Weekend, and all events featured over 30,000 people in attendance.
*Wrote copy for the website describing events at the park using content management system.
*Planned and executed consumer promotions such as sweepstakes, contests, sponsored promotions and social networking promotions through facebook and twitter.

Arlington Park

Marketing Associate

Naperville Community Television is a cable news station that provides news and sports to its surrounding community.   I covered the issues that matter to the people of Naperville.

*Shot highlights of all 5 local high school sporting events with Sony DX Cameras and editing on Final Cut Pro.
*Edited highlights and graphics for the half hour sports show and newscasts
*Reported, shot and wrote local sports or news stories
*Assisted reporters, anchors, and producers for the newscast

Naperville Community Television

Photographer/Reporter

Fox 59 News is a news station that services the greater Indianapolis area.  I provided assistance to the sports team at Fox 59 covering local sports around the Indianapolis area.  The coverage included the Indianapolis Colts, Indiana Pacers, NASCAR, IRL Racing, Minor League Baseball, WNBA, and local High School Sports. 

*Reported, shot, wrote and edited packages for Hoosier High School Sports Overtime using ENPS and I-News and using Sony DX Cameras *Gathered footage to edit highlights and wrote scripts for Fox 59 Sports Works
*Assisted with on field coverage of high school sporting events
*Created weekly blogs and wrote stories for stations sports website using Fox 59’s content management system

Fox 59 News, WXIN-TV

Sports Intern

NewsLink Indiana is a news service for residents of East Central Indiana.  NewsLink broadcasted from Muncie, IN and aired on PBS and newslinkindiana.com.  As a reporter and photographer, I helped cover eight different counties in East Central Indiana. 

*Covered murder cases, local elections, health issues, features, and Anderson, IN crime beat
*Shot and edited news packages for afternoon newscasts using P2 Cameras and editing on News Cutter. *Wrote stories and developed content for newslinkindiana.com 
*Edited and streamed video to display on newslinkindiana.com using content management system.
*Produced the news briefs, found stories, and made contacts for reporters