Erica Lee Strauss

Erica Lee Strauss is the CEO and Copywriter at xo couture communications ltd., based in Columbus, Ohio. With over a decade of experience, she specializes in crafting engaging copy for women's lifestyle brands, particularly in the beauty, wellness, and fashion sectors. Her work emphasizes ethical marketing practices, aiming to help women-owned businesses enhance their brand messaging and drive sales effectively.

Professional Background

• Current Role: CEO + Copywriter at xo couture communications ltd. since May 2010.
  • Focuses on creating compelling copy for B2B and B2C clients, including website content, email marketing, social media ads, and product descriptions.
  • Has collaborated with numerous small business owners to develop effective brand messaging.

Expertise

• Copywriting: Known for her ability to produce personality-driven content that converts casual browsers into loyal customers.
• Content Creation: Extensive experience in writing about women's lifestyle topics, including clean beauty and ethical fashion.

Previous Experience

• Worked as a freelance fashion copywriter and has held various editorial roles in fashion blogging and magazine editing.
• Contributed to popular media outlets and managed teams of writers and editors in previous positions.

Erica's approach combines creativity with a strong understanding of digital marketing, making her a sought-after copywriter in her field.1