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Telma Casanova
Marketing Project Manager na Angry Ventures
Professional Background
Telma Casanova is a dynamic and innovative Digital Marketing Scientist whose expertise lies in utilizing data-driven strategies to optimize business performance. With a rich background in digital marketing, Telma emphasizes the importance of testing and empirical data over gut feelings, stating, "data never lies." This approach not only enhances decision-making but also paves the way for insight-based changes that lead to remarkable outcomes in performance marketing.
Having amassed extensive experience in the digital landscape, Telma has worked with a diverse array of companies, ranging from small startups to large national and international organizations. Her versatile skill set includes performance marketing across multiple platforms including social media, Google ads, and Spotify. She is proficient in search engine marketing (SEO, SEM), A/B testing, email marketing, content marketing, and project management, to name a few. This expertise allows her to create tailored marketing strategies that resonate well with target audiences, ensuring that businesses achieve their goals efficiently.
Telma’s career has seen her contribute significantly to the success of several notable companies, including Perspective, Seaside, NL Decor, and Power Dot. Her unique ability to manage multiple aspects of digital campaigns—from landing page optimization to community building—ensures that her clients flourish in the competitive digital environment.
Education and Achievements
Telma’s academic foundation in the fields of management and digital marketing is a pivotal element in her professional journey. She studied Leisure Management and Tourism at the Escola Superior de Hotelaria e Turismo do Estoril, where she underscored the importance of service excellence in customer relations. Her academic evolution continued with a Licenciatura in Gestão do Lazer e Animação Turística, which further solidified her expertise in management and marketing within the tourism sector.
In pursuit of enhancing her digital marketing prowess, Telma acquired a Post-Graduation degree in Digital Marketing from IPAM (Instituto Português de Administração de Marketing). This education has enabled her to stay ahead of industry trends, techniques, and best practices, which she applies effectively in her role as a Marketing Project Manager at Angry Ventures and as a former Account Executive for key markets including the UK, Nordics, MEA, Brazil, and JAPAC at Socialbakers. Her dedication to continuous learning and adaptation is undoubtedly an asset in the fast-evolving landscape of digital marketing.
Notable Achievements
Throughout her career, Telma has garnered recognition for her strategic approach to digital marketing and project management. As a Conference Production Director at GlobalBSG, she demonstrated exceptional skills in orchestrating successful marketing campaigns and industry conferences, providing value to participants and organizations alike. Telma has also significantly contributed as a Conference Producer, Event Manager, and Project Manager at Vonlanthen Group of Companies, where she fine-tuned her organizational and strategic planning skills.
Additionally, her experience as an Events Manager at the Maria Papoila and the World Without Borders Foundation showcases her ability to manage multifaceted projects that bring people together for significant causes. During her tenure in the Communications Department at yapbreak and her internship roles at Costa da Caparica Tourism Office and Boost Tourism Innovation, Telma’s focus on customer service and high-quality interactions played an integral role in her professional development.
Telma is committed to using her knowledge not only for business growth but also for nurturing relationships and fostering community engagement in the spheres she operates within. This perspective is particularly beneficial in her roles involving social media management and digital marketing, driving organic engagement and community building in a principled manner.
Conclusion
In summary, Telma Casanova stands out in the field of digital marketing due to her scientific approach to marketing strategies and unwavering commitment to data-driven results. With a plethora of skills in performance marketing, A/B testing, SEO, and content marketing, along with her practical experiences in managing teams and projects effectively, she is a valuable asset for any organization. Telma's innovative spirit, combined with her professional rigor, allows her to remain at the forefront of digital marketing, continually adapting and evolving to meet the growing demands of the industry. Her journey reflects not just a career, but a passion for impactful marketing that drives business success while nurturing community growth.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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