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Ata Aydemir
Digital Performance Director at Hepsiburada
Ata Aydemir is a digital marketing professional with over 10 years of experience, specializing in developing and executing targeted digital strategies aligned with business objectives.
He has a keen interest in performance marketing, optimization, attribution models, and customer lifetime value (CLV), along with a strong ability to leverage technical tools and analyze results from various dimensions and metrics.
Having hands-on experience across multiple channels, Ata Aydemir stays curious about emerging web trends and best practices, emphasizing the integration of web analytics and customer relationship management (CRM) tools to quantify the outcomes of digital marketing efforts.
His approach includes financial key performance indicators (KPIs) for online budget management, coupled with expertise in team leadership, fostering effective communication with developers, designers, and global/local web agencies to drive successful web projects.
With a passion for continuous self-improvement in the dynamic digital landscape, Ata Aydemir's specialties encompass a wide range of areas such as search engine marketing, optimization, attribution models, performance marketing, landing page optimization, web analytics, CLV tracking, mobile marketing, affiliate marketing, remarketing/retargeting, CRM tools, social media marketing, team management, programmatic buying/real-time bidding (RTB), ecommerce business flows, email marketing, and blind networks.
He pursued his Bachelor's degree in Management Engineering at Istanbul Technical University, and throughout his career, he has held key roles such as Digital Performance Director at Hepsiburada, Digital Channels Director at morhipo, Digital Marketing Senior Manager at morhipo, and various managerial positions at renowned companies like GittiGidiyor, Markafoni, Rocket Internet GmbH, CicekSepeti.com, Dogan Online DOL, and Borusan Otomotiv, showcasing a rich and diverse professional background.