Ted Rubin

Ted Rubin is a renowned professional in the world of social media, recognized for coining the term ROR (Return on Relationship) and emphasizing the importance of building strong connections with people.

With a solid background dating back to 1997 working with industry giants like Seth Godin at Yoyodyne and later as the CMO of e.l.f. Cosmetics, Ted has a wealth of experience in creating and implementing award-winning social media strategies.

Ted has held key positions in various organizations such as Collective Bias, OpenSky, and Photofy, where he played crucial roles in shaping their social marketing and commerce strategies.

His expertise has earned him accolades, including being listed in Forbes Top 50 Social Media Power Influencers and the Leadtail list of Top 25 People Most Mentioned by digital marketers.

Ted Rubin's mantra, 'It's All About Relationships,' serves as the foundation of his philosophy and professional approach, reflecting his dedication to fostering genuine connections in the digital landscape.

Ted holds a degree in B.S. Economics and Business with a concentration in Marketing from Cornell University, underpinning his academic grounding in the field.