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Shéa Bennett
Head of Strategy at Identity
Shéa Bennett is a highly experienced holistic brand strategist with 15 years of expertise in live events, marketing, advertising, digital, gamification, apps, and activations.
Having collaborated with a diverse range of brands in B2C and B2B sectors such as licensing, esports, gaming, events, exhibitions, retail, sports, charity, education, health, and the arts, Shéa has achieved success both globally and locally.
As a seasoned speaker, Shéa has presented at prestigious events like International Confex, PLASA Show, and the Event Production Show.
Education-wise, Shéa Bennett pursued studies at The Grove College and The Grove School.
In terms of professional experience, Shéa has held key positions such as Head of Strategy and former Head of Brand Experience and Head Of Digital at Identity Group.
Previously, Shéa has also worked as an Event Planner at Mediabistro, Editor at Adweek, Social Media Manager at SCS Marketing Ltd, Author and Publisher at Twittercism.com, as well as in various roles including Security Professional, Proprietary Trader, Director, and Technical Analyst at different organizations.