Tawana Burnett is an accomplished marketing executive with a Master of Business Administration and a Master of Arts from the University of Virginia and Columbia University, respectively. She also holds a Bachelor of Arts in English Literature from Rutgers University. With extensive experience leading global brand growth and development for consumer goods, over-the-counter medications, mobile technology, software as a service (SaaS), e-commerce, and education, Burnett has served in executive roles such as VP, CMO, and President. She has a deep passion for diversity and inclusion, women and minority-owned businesses, and leveraging new and disruptive technology to identify new talent and business models.

Throughout her career, Burnett has provided leadership and direction for integrated marketing campaigns, as well as creative and media agency relationships in traditional and digital marketing channels such as mobile, video, multicultural, consumer promotion, and shopper marketing. Among her notable achievements are delivering positive year-over-year growth on flat and declining businesses, successful new product launches for brands like Listerine, LeapFrog, Intuit, Robitussin, and ChapStick, and the development of short- and long-term US and global brand and product innovation strategies.

Burnett has held various positions in high-profile organizations such as Facebook, Pfizer, Leapfrog, and Columbia University. She served as Senior Commercial Director in the APAC and EMEA regions, Senior Marketing Director and Franchise Lead, and Director of Consumer Engagement at Pfizer. She was previously Group Marketing Manager at Intuit, Brand Manager at Leapfrog, and Product Director at Pfizer. Burnett has also co-founded Murphy Brown Consulting and served as Director of Learning Solutions at Elink Communications, Consultant at EY, Associate Director of Technology and Information at Columbia University, and Assistant to the Director of Business Development at Black Enterprise. Additionally, she was a member of Pipeline Angels, a network of women investors who support women social entrepreneurs.

Burnett is a thought leader who is passionate about identifying and accelerating new go-to-market strategies in mobile and e-commerce, and leveraging new technologies to drive innovation across industries.