Tawana Murphy Burnett

Tawana Murphy Burnett is a seasoned business leader and marketing executive currently serving as the Head of Top Accounts and Agencies for the APAC region at Meta (formerly Facebook). With a diverse background spanning management consulting, startups, and entrepreneurship, she has established herself as a prominent figure in the global marketing and technology landscape.1

Career Highlights

Meta (Facebook): Tawana has been with Meta for over 5 years, where she has held leadership positions in global strategy and commercial operations. In her current role, she leads a team that advises CMOs, business leaders, and agencies representing the largest and most influential global brands across the Asia-Pacific region. Her expertise lies in guiding these clients on how to effectively utilize mobile advertising and commerce solutions to drive growth for their global brands.1

Previous Experience: Before joining Meta, Tawana held leadership positions at several notable companies:

• Intuit
• LeapFrog
• Pfizer
• Johnson & Johnson

In these roles, she led brand and product teams, contributing to the development and launch of hundreds of innovative products for well-known brands such as QuickBooks, Listerine, Advil, and ChapStick.1

Education

Tawana's educational background includes:

• BA in English Literature from Rutgers University
• MA in Instructional Technology & Media from Columbia University
• MBA from the Darden School of Business, University of Virginia13

Achievements and Recognition

• Featured in Adweek's 2019 Women Trailblazers for her strategic advisory work and investments in over 15 companies founded by women and women of color
• Participant in the #biascorrect campaign, which aims to correct bias and elevate discussions about women in leadership positions
• Holds a Meta Certified Creative Strategy Professional certification1

Personal

In October 2023, Tawana relocated from New York to Singapore with her husband and daughter to lead the Global Clients and Categories business for APAC at Meta.1 She has been actively involved in building community and fostering connections in the region, as evidenced by her LinkedIn posts about celebrating diversity and organizing events for Black voices in Asia.2

Tawana Murphy Burnett's career trajectory showcases her expertise in global marketing strategy, her commitment to diversity and inclusion, and her ability to navigate the rapidly evolving landscape of digital advertising and technology.