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Tariq Hassan
Chief Marketing & CX Officer, McDonald’s
Tariq Hassan is a seasoned consumer marketing leader with a strong focus on data-driven strategies and digital transformation. With over 20 years of experience in brand building across various industries, including notable companies like PepsiCo, Gatorade, GM, J&J, Mars, HP, Mercedes, and Emirates Airlines, he has a proven track record of driving market growth through innovative and consumer-centric approaches. Tariq holds an MSC in Integrated Marketing Communication from Northwestern University and an HBA in International Political Science/Philosophy from Western University.
Throughout his career, Tariq has held prominent roles such as Chief Marketing & Digital Officer at McDonald's, Chief Marketing Officer at Petco, and various advisory and leadership positions at companies like Viral Nation, Idea Wave Labs, Bank of America, Omnicom Group, HP, and Element79 Limited. His expertise lies in building collaborative teams, anticipating consumer needs, and exceeding expectations in brand marketing and digital strategies.
