Suggestions
Tara Williams
Marketing Consultant and Customer Reference Manager
Tara Williams is a marketing consultant and customer reference manager with extensive experience in the technology sector, particularly with Microsoft. She served as the Microsoft Services Global Customer Reference Manager at Washburn Communication from October 2015 to December 2016. In this role, she managed over 200 customer reference requests, contributing to $29 million in closed deals. Her responsibilities included connecting sales teams with appropriate customer references for calls, visits, and case studies, as well as automating reference activities using Microsoft CRM tools.1
Her professional background includes various marketing roles, such as Online Marketing Manager at WildPackets and Marketing Specialist for Microsoft Developer and Platform Evangelism. Tara has a strong skill set in customer reference management, marketing communications, and email marketing, and she is proficient in tools like Microsoft Dynamics CRM and Marketo.1
Tara holds a degree in Psychology with a focus on Markets & Management Studies from Duke University, which complements her marketing expertise by providing insights into consumer behavior and strategic management.1
