Eric Zegarski

Demand Generation Manager with over 7 years of marketing experience

Eric Zegarski is a Demand Generation Manager at Field Effect, based in Hamilton, Ontario, Canada.2 He joined Field Effect in this role in June 2023.1 2 With over 7 years of marketing experience, Eric is known for his passion in creating data-driven marketing initiatives, solving complex problems, and driving impactful ROI.2

Professional Background

Eric's career in marketing includes several notable positions:

Demand Generation Manager at Field Effect (June 2023 - Present)2
Growth Marketing Manager at Epiphan Video (March 2022 - June 2023)2
Sr. Manager, Campaigns and Content at Jitterbit (December 2021 - March 2022)2
Senior Marketing Manager at eBridge Connections (July 2021 - December 2021)2

Skills and Expertise

Eric is well-versed in various marketing tools and strategies, including:

Analytics tools (Google Analytics, Search Console, SEMRush)
Digital advertising platforms (Google AdWords, AdRoll, Google Display Network)
Social media management (Facebook, Instagram, Twitter, LinkedIn, TikTok)
Email automation systems (Mailchimp)
CRM and sales tools (Hubspot, Marketo, Salesforce)
Content creation and design tools (Canva, Adobe)2

He is particularly skilled in crafting social media strategies, content planning, demand generation, and campaign strategies. Eric also has strong knowledge of eCommerce trends and building go-to-market strategies for eCommerce products.2

Personal Attributes

Eric is described as an outgoing and reliable individual who enjoys tackling challenging initiatives that require innovative thinking. He believes in leveraging bold messaging, strong creative content, and well-planned distribution strategies for effective marketing. Eric values collaboration, experimentation, and a drive to make an impact as cornerstones of successful marketing teams.2

Experience

Demand Generation Manager at Field Effect (June 2023 - Present)

Growth Marketing Manager at Epiphan Video (March 2022 - June 2023), Sr. Manager, Campaigns and Content at Jitterbit (December 2021 - March 2022), Senior Marketing Manager at eBridge Connections (July 2021 - December 2021), Digital Marketing Manager at eBridge Connections (March 2019 - July 2021), Co-Founder & Partner at The Marketing Company (April 2018 - October 2019), Marketing Operations Manager at Meal In A Jar Inc. (July 2016 - December 2017), Business Development at Meal In A Jar Inc. (January 2016 - July 2016), Grocery Clerk at FreshCo (September 2013 - August 2017), Grocery Clerk at FreshCo (November 2010 - August 2013)

Education

Honours Bachelor of Business Administration, Marketing at Lazaridis School of Business & Economics at Wilfrid Laurier University (2012 - 2017), High School Diploma at St Thomas More Catholic Secondary (2006 - 2010)