Tara Walton

Vice President Sales and Education at Farmacy Beauty
Summary
Tara Walton is an innovative leader and trusted advisor with over 12 years of experience in Prestige Beauty, Skincare & Makeup, and 17+ years in Retail. She excels in directing retail initiatives to boost bottom line results by swiftly assessing challenges, devising effective strategies, identifying market targets, prioritizing deliverables, and steering successful campaigns for revenue growth.
With a strong background in merchandising, Tara has a proven track record of defining, developing, and executing multi-product merchandising campaigns aligned with strategic initiatives and annual operating plans. Her expertise includes planning product launches, animations, and marketing efforts in collaboration with internal partners.
In the realm of brand incubation, Tara's strategic leadership and direction have significantly expanded market share and propelled beauty brands from $10M to $200M. She excels in communicating brand and business opportunities to stores, driving growth through astute market insights and effective communication.
Tara's knack for team collaboration is showcased through her leadership in cross-functional projects aimed at executing executive vision and enhancing bottom line results. By overseeing diverse team committees encompassing creative, marketing, planning & inventory, education, and visual merchandising members, she ensures a cohesive effort towards achieving organizational goals.
As a leader, Tara focuses on optimizing team cohesiveness and fostering future leaders by providing encouragement, mentorship, and educational opportunities. She challenges her teams to acquire new skills and implement effective initiatives, driving continuous growth and development within the organization.
Tara Walton's specialties and expertise include Strategic Direction, Budget Creation & Management, Brand Building, Marketing, Trend Analysis, Long-Term Planning, Assortment Development, Product Positioning, Data Analytics, Building Sales Teams, Brand Management, Product Launch Strategy, and Collaborative Leadership.
She pursued her Bachelor of Business Administration (BBA) with a focus on Business Administration & Marketing at California State University, Chico.
Tara has held prominent positions in reputable organizations including Vice President Sales and Education at Farmacy Beauty, Senior Director Sales at SEPHORA N.A. at DRUNK ELEPHANT, Director of Merchandising - Senior Merchant at SEPHORA, Senior Merchandise Planning Manager at JCPenney, and Assistant Buyer - Planning Manager - Business Analyst at MERVYN'S.