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Tara Piper
Vice President Sports & Entertainment Marketing, BODYARMOR Sports Nutrition, LLC
Professional Background
Tara Piper is an accomplished Head of Marketing with an impressive track record of over a decade in driving brand success across various sectors, including sports, entertainment, lifestyle, and consumer products. With a rich blend of creativity and analytical skills, Tara has developed an exceptional prowess in marketing strategy, content creation, digital engagement, social media management, and integrated brand marketing. Her extensive experience encompasses a myriad of roles in both small startups and large multinational corporations, leading integrated marketing programs that consistently drive consumer engagement, excite distributors and retailers, and ultimately boost sales.
Tara's professional journey has seen her hold several prestigious positions in well-known organizations. As the former Chief Marketing Officer at Feastables, the innovative chocolate brand started by digital creator MrBeast, Tara was instrumental in developing marketing strategies that maximized brand visibility and consumer loyalty. Her visionary leadership enabled Feastables to stand out in a competitive landscape by effectively communicating the brand’s unique value proposition to its target audience.
Prior to her pivotal role at Feastables, Tara served as the Vice President of Sports & Entertainment Marketing at BODYARMOR, a sports drink brand known for its focus on athlete performance and health. Here, she led efforts in forging strategic partnerships and enhancing brand presence in both digital and traditional media spaces, further cementing BODYARMOR's position within the highly competitive beverage industry.
One of Tara’s significant career accomplishments includes establishing the entertainment marketing division at The Coca-Cola Company. During her tenure, she cultivated essential partnerships and devised compelling marketing campaigns that resonated deeply with audiences, ultimately heightening Coca-Cola's brand affinity across sports and entertainment events. Furthermore, as the Director of Entertainment Marketing at Glaceau vitaminwater and smartwater, and later in her role as Director of Olympic Marketing at IMG, Tara showcased her capability to blend marketing expertise with a passion for sports, supporting brands in attaining their strategic objectives while engaging fans and consumers alike.
Moreover, Tara's foundation in marketing was fortified through her earlier experience as an Account Director at Octagon and National Events Director at USA Cycling, where she honed her ability to manage high-profile events and develop marketing initiatives that engage target demographics effectively.
Education and Achievements
Tara Piper's educational background is as impressive as her professional journey. She holds both a Bachelor’s degree in Marketing and a Master’s degree in Marketing from the University of Connecticut. Her academic foundation has equipped her with key insights into consumer behavior, market analysis, and strategic planning, which she has successfully leveraged throughout her career.
In addition to her formal education, Tara’s personal experiences add significant depth to her professional profile. As a former Division 1 collegiate athlete, she has cultivated a unique understanding of the competitive landscape and the critical role that branding and marketing play in sports and athlete development. This first-hand experience as an athlete informs her approach to marketing in the sports industry, blending a passion for the game with a strategic marketing acumen.
Notable Achievements
Throughout her career, Tara Piper has received recognition for her innovative approach and success in marketing. Her ability to navigate complex challenges and foster relationships with key stakeholders has positioned her as a leading voice in branding, marketing strategy, and partnership development.
Her extensive networking and expertise within the entertainment, sports, and influencer industries have allowed her to remain at the forefront of marketing trends, while her strategic initiatives have not only driven sales but have also enhanced brand equity for the companies she has represented.
As marketing continues to evolve, Tara stays ahead of the curve, continually exploring new digital platforms and content strategies that resonate with today's consumers. Her commitment to effective communication and collaboration ensures that the brands she leads not only meet their objectives but also create lasting impressions in a crowded marketplace.
Tara Piper exemplifies the modern marketing executive: a strategic thinker, a creative storyteller, and a dynamic leader. Her contributions have fundamentally shaped the organizations she has worked with, making her a prominent figure in the realms of marketing, branding, and consumer engagement.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.