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Tanya Assar
Blending marketing and science to drive the best Sports Marketing portfolio at Nike
Tanya Assar is the Global Sports Marketing Data and Analytics Insights Manager at Nike. She has a strong background in sports marketing, digital strategy, and marketing analytics, which she has developed through her experience in various roles within the industry. Tanya holds a degree from Duke University - The Fuqua School of Business, highlighting her academic credentials in business and marketing.
In her current position at Nike, she focuses on leveraging data and analytics to drive marketing strategies that resonate with sports fans and consumers. Her work involves blending marketing insights with scientific approaches to enhance brand engagement and effectiveness in campaigns. Tanya is also active on LinkedIn, where she shares insights related to sports marketing and engages with her network about industry trends.12
