Tania Kingsrud

Tania Kingsrud is a dynamic and innovative marketing executive currently serving as the Executive Vice President of Global Marketing at John Paul Mitchell Systems, a leading professional beauty brand.1

Career Highlights

Tania has over 15 years of experience in the marketing industry, holding several significant roles throughout her career:

• Executive Vice President of Global Marketing at John Paul Mitchell Systems (July 2020 - Present)
• Vice President Marketing at John Paul Mitchell Systems (February 2018 - July 2020)
• Vice President of Marketing at PRAVANA (July 2013 - March 2018)
• Sr. Director of Brand Marketing & Communications at PMK*BNC (2006 - 2013)
• Account Executive at Fleishman-Hillard (2004 - 2006)
• National Marketing & Publicity at Miramax Films (2001 - 2004)1

Education and Expertise

Tania holds a BA in Marketing & Communications from the University of Southern California.1 She is known for her:

• Intuitive digital capabilities
• Ability to develop disruptive and performance-driven 360 marketing strategies
• Deep insights into consumer behaviors and cultural trends
• Skill in navigating rapidly evolving marketing landscapes

Professional Approach

As a brand marketer, Tania describes her role as "a magician of strategy and storytelling," blending narrative, innovation, and creativity to captivate audiences.2 She emphasizes the importance of balancing creative marketing with strategic financial planning to make smarter business decisions.2

Notable Projects

While Tania is proud of many campaigns she has worked on, she recently highlighted a collaboration with Quannah Chasinghorse, describing it as particularly inspiring due to Chasinghorse's powerful voice and potential for bringing change.2

Personal Interests

Tania considers herself a "beauty junkie" and mentions having a "codependent relationship" with her Dyson blow dryer. She also expresses enthusiasm for sustainability trends in the retail industry.2