John Dejoria

John Paul DeJoria is a prominent American entrepreneur, best known as the co-founder of John Paul Mitchell Systems and Patrón Spirits Company. He was born on April 13, 1944, in Echo Park, Los Angeles, to immigrant parents from Italy and Greece. His early life was marked by hardship; he experienced homelessness and worked various jobs to support his family, including selling Christmas cards and working as a janitor.15

Career Highlights

• John Paul Mitchell Systems: Founded in 1980 with hairdresser Paul Mitchell, the company started with just $700. DeJoria's marketing strategies and commitment to the professional beauty industry helped the brand grow into a leading name in hair care products. The company has remained privately held, reflecting DeJoria's vow to support hairdressers and salon owners.136

• Patrón Spirits Company: Co-founded in 1989, Patrón has become one of the most recognized tequila brands globally. DeJoria's business acumen played a significant role in its success.5

• Philanthropy: DeJoria is also known for his philanthropic efforts. He founded Grow Appalachia, a nonprofit aimed at helping families grow their own food sustainably. His charitable work extends to various causes, including support for homeless individuals and environmental initiatives.135

Personal Philosophy

DeJoria embodies the "American Dream," having risen from challenging beginnings to achieve significant success. He emphasizes the importance of giving back to the community and supporting those in need. His commitment to philanthropy is evident through his support for numerous organizations focused on social issues.153

Current Role

As CEO of John Paul Mitchell Systems, DeJoria continues to lead the company while remaining actively involved in various business ventures and philanthropic efforts. His leadership style reflects his dedication to innovation within the beauty industry and his commitment to maintaining a family-owned business model.24

Overall, John Paul DeJoria’s journey from adversity to success serves as an inspiration, showcasing his entrepreneurial spirit and dedication to social responsibility.