Talar Malakian

Head of GTM at Metaplex - Helping creators and brands GTM in Web 3.0, NFTs, Metaverses

Talar Malakian is a marketing leader, mentor, and advisor with a focus on high-growth companies in emerging technology.

Currently, Talar leads company and programs marketing teams at RECUR, a technology company specializing in on-chain branded experiences with a strong emphasis on NFTs, working with major entertainment IPs like Paramount and Sanrio.

Her expertise lies in creating brand marketing and pipeline acceleration programs tailored for companies transitioning to Web 3.0, optimizing customer acquisition and velocity at every stage of the funnel.

With a background working with notable brands like Xbox, Microsoft HoloLens, and Hubspot, Talar offers a wealth of experience in Web 3.0, NFTs, integrated marketing, demand generation, growth marketing, and more.

She values servant leadership, community, measuring what matters, and innovation as competitive advantages, and finds inspiration in Web 3.0, metaverses, NFTs, and the future of work.

Talar Malakian holds an EMBA in Business Administration and Management from Pepperdine Graziadio Business School, and a Bachelor's Degree in English Language and Literature/Letters from the University of California, Irvine.

Her professional journey includes roles like Head of GTM at Metaplex Studios, Marketing Advisor at Embry Tech, Sr. Director of Marketing Strategy at RECUR, and various marketing positions at Salted Stone and other organizations.