Sourav Patwari

Sourav Patwari is a seasoned Digital Marketing Professional with a strong entrepreneurial and growth-oriented mindset, currently spearheading the Digital Marketing Portfolio for Zee5's SVOD (Subscription Business) encompassing both Branding & Performance aspects.

With an extensive background spanning over 9 years, Sourav has been instrumental in assisting brands in their launch, growth, and maximizing ROI through comprehensive digital marketing solutions. He has collaborated with a diverse range of Large & Mid-sized companies across various sectors such as e-commerce, BFSI, telecom, OTT, B2B, and technology, having worked with over 50 businesses in the digital realm within India & MENA region.

His expertise extends to consulting on forward planning, developing AOP (Annual Operating Plan), and collaborating closely with Senior Brand & Category teams for major E-commerce players in India & Middle East.

Having been immersed in the Startup ecosystem early in his career, Sourav ventured into bootstrapping an On-demand Online waste Recycling Pickup Startup in Pune, serving a substantial clientele of 9500+ repeat customers within a year.

In his personal pursuits, Sourav enjoys quality time with family, exploring new destinations through travel, crafting poetry, and participating in marathon running.

Key competencies of Sourav Patwari include Digital Strategy, Revenue Growth, User Acquisition & Retention, Digital Branding, Team Management, Proficiency in Google Search Engine Marketing (SEM), Social Media Marketing on platforms such as Facebook, App downloads & Retention strategies, Display & Programmatic Advertising, Digital consulting, bootstrapping initiatives, DMPS (Data Management Platforms), CDP (Customer Data Platforms), Content Marketing, Brand integrations & Partnerships, among others.

Sourav completed his education in Diploma In Business Management from Symbiosis Institute of Business Management, Pune, and holds a Bachelor of Technology - BTech in Electrical, Electronics, and Communications Engineering from Symbiosis Institute of Technology. He also pursued HSC from Bharatiya vidya Bhavans Vidyashram, Jaipur.

Within his professional journey, Sourav has held various significant roles such as VP Growth & Marketing at Truemeds India, Digital Marketing Lead at Prime Video & Amazon Studios, Online Acquisition consultant at Tata Digital, Lead Digital Marketing at ZEE5, VP Client Operations & Strategy at Merkle Sokrati, AVP Client Operations at Merkle Sokrati, Cofounder at TiGO Recycling, Head of Business Strategy Digital Marketing at Merkle Sokrati, Sr. Manager Business Strategy at Sokrati, Senior Business Analyst, Business Analyst, and also served as a Summer Intern at the Maintenance Department at TATA Hitachi Construction Machinery Company Limited.