Taapsi Ramchandani (Dr. T)

Who is Taapsi Ramchandani (Dr. T)?

Taapsi Ramchandani (Dr. T) is the co-founder and CEO of Poocho, a company that conducts user research. She leads a team of passionate social scientists and researchers.1 Dr. T is also a cultural anthropologist who shares insights about user research on her LinkedIn profile.23

Some key facts about Taapsi Ramchandani (Dr. T):

• Co-founder and CEO of Poocho
• Cultural anthropologist
• Shares user research insights on LinkedIn
• Speaks at conferences like the Martech Summit organized by ET BrandEquity7

As a leader, she has been recognized by her colleagues for her contributions as a friend, sister, and co-worker.4 Dr. T emphasizes the importance of asking a good balance of "soul and substance" questions when interviewing parents and caregivers as part of user research.5 She also recommends the book "Doorbells, Danger, and Dead Batteries" as a great resource for deepening one's understanding of user interviews.6