Syd Schwartz

Syd Schwartz is the Founder and CEO of Linchpin Digital, a marketing and strategy firm he established in 2010. With over 20 years of experience in digital marketing, Schwartz has held significant positions in leading entertainment brands, particularly in the music industry.

Career Highlights

• Early Career: Schwartz began his career in the music business, working at various retail and wholesale operations, including Alliance Entertainment, where he managed purchasing operations.

• EMI Music: He spent eight years in leadership roles at EMI Music, where he directed the digital strategies for artist websites and marketing campaigns for major artists like The Rolling Stones, Katy Perry, and Gorillaz. He was instrumental in evaluating new technologies to enhance EMI's marketing efforts.

• Wind-Up Records: Before joining EMI, Schwartz worked at Wind-Up Records, where he was known for creating innovative online campaigns for multi-platinum artists such as Creed and Evanescence.

Contributions and Recognition

Syd Schwartz is recognized as a pioneer in the digital music landscape and has been actively involved in various digital media conferences. He has also contributed to music education initiatives through his involvement with the Mockingbird Foundation, a non-profit dedicated to supporting music education for children. Additionally, he has written liner notes for notable music groups and has been a participant in online music communities since the early days of the internet.

Personal Life

Schwartz is also known for his role as a strategic advisor to the band Umphrey's McGee, where he contributes to their marketing strategies and creative projects.123