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Scott Cherkin
Audience Strategy | Marketing & Business Development | From Start-up to Scale
Scott Cherkin is a digital media leader with a proven track record in scaling owned and operated media audiences and revenue. He specializes in 1st party data / CRM-focused monetization. With over 20 years of experience in venture-funded start-ups spanning digital media, publishing, and adtech, Scott has delivered impressive returns for investors and equity holders.
Scott is a versatile professional with in-depth expertise in various fields such as audience development, business development, corporate development / M&A, product development, product marketing, advertising sales, e-commerce, marketing, and operations. His contributions have been instrumental in driving growth and success in his roles.
Having studied Marketing at Penn State University, Scott Cherkin has honed his skills and knowledge to excel in the digital media landscape. His career includes key positions such as SVP, Global Audience Strategy at Warner Music Group, EVP, Audience, Product & Business Development at Complex Networks, and SVP, Product & Business Development at Travel Ad Network. Scott has also held advisory, executive, and board roles at various organizations.
