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Scott Cherkin
Audience Strategy | Marketing & Business Development | From Start-up to Scale
Scott Cherkin is a digital media leader and audience strategy expert based in New York. He is currently an Advisor / Consultant at SC Consulting, focusing on helping entertainment brands develop direct-to-consumer strategies.1
Cherkin has extensive experience in the digital media industry, including:
- Executive in Residence and Expert Network member at Progress Partners (July 2023 - Present)1
- Board Member at Literally Media (November 2019 - Present)1
- Previously worked at Warner Music Group, where he was involved in acquiring and managing the YouTube channel Cover Nation2
With over 20 years of experience in venture-funded startups across digital media, publishing, and adtech, Cherkin has expertise in audience development, business development, corporate development/M&A, product development, advertising sales, and marketing operations.1
His LinkedIn profile highlights his skills in scaling owned and operated media audiences and revenue. Cherkin's focus is on helping companies develop strategies for owned and operated media across websites, social media, and video platforms, as well as first-party data and CRM efforts to support new monetization opportunities.1
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