Svetlana Akhmadieva

Svetlana Akhmadieva is a Senior Design Manager at PepsiCo, based in Purchase, New York.23 She is an experienced professional with a demonstrated history of working in the food and beverages industry.2

Professional Background

Svetlana's expertise lies in several key areas:

• Strategy
• Branding & Identity
• Campaign Development

Her role at PepsiCo involves managing design projects and contributing to the company's visual branding efforts.1 Prior to her current position as Senior Design Manager, Svetlana held other roles within PepsiCo, including Manager of Design.34

Notable Projects

One of Svetlana's significant contributions at PepsiCo was her involvement in the Bubly Drops project. This initiative aimed to create an at-home flavor experience for consumers, combining the distinct and playful Bubly brand with SodaStream's existing branding.1 The project encompassed:

• Key visual development
• Packaging design
• Digital asset creation
• Lifestyle and product photography
• Development of a playbook for in-store and digital presence

Svetlana also played a role in the Pepsi Generations campaign, which celebrated the brand's legacy and its impact on different generations of fans. This project involved reviving iconic designs from various decades and adapting them to modern manufacturing standards.1

Artistic Pursuits

Beyond her corporate role, Svetlana is also an artist. She participated in the AD ART SHOW 2020 in New York City, where she showcased her artwork titled "Banality".5 This demonstrates her creative abilities extend beyond her professional work in design and branding.

Svetlana Akhmadieva's career exemplifies a blend of corporate design expertise and artistic talent, making her a valuable asset in her role as Senior Design Manager at PepsiCo.