Suzanne (Seymour) Mendes

Suzanne (Seymour) Mendes is a seasoned marketing and communications executive with over 18 years of experience in driving growth and building brand equity for leading companies across various industries.12 She currently serves as the Senior Vice President of Brand Marketing & Communications at Inspire Clean Energy, a certified B corporation focused on increasing access to renewable energy.1

Career Highlights

Throughout her career, Mendes has held leadership positions at some of the world's most successful brands, including:

• Estée Lauder
• Kiehl's
• Uniqlo

Her experience spans multiple sectors, including beauty, apparel, and clean energy.12

Leadership Philosophy

Mendes is known for her values-driven approach to leadership and marketing. She believes that:

1. A company's values should be the guiding influence in all aspects of its operations.
2. Marketing leaders should play a crucial role in activating these values across the entire organization.
3. Successful businesses are those that are values-led, not just values-driven in marketing alone.1

Expertise and Approach

Brand Building:: Mendes excels in creating lasting brands by deeply understanding consumer needs, preferences, and values.1

Values-Based Marketing:: She emphasizes the importance of authenticity in brand messaging, particularly when targeting millennials and Gen Z consumers.1

Leadership Development:: At Inspire, Mendes hosts workshops for emerging leaders, focusing on cultivating leadership styles rooted in personal values.1

Current Role at Inspire

At Inspire Clean Energy, Mendes is responsible for:

• Leading strategic marketing initiatives
• Overseeing brand communications
• Ensuring the company's mission of increasing access to renewable energy remains at the core of its operations1

Mendes has been with Inspire for approximately three years, bringing her wealth of experience to drive the company's marketing and communications efforts in the clean energy sector.13