Steven Shaffer

Steven Shaffer is a multitalented professional with a diverse background in Marketing, Sales, Digital, Customer Experience, Innovation, Leadership, and Entrepreneurship. He holds a Bachelor of Science in Mass Communication/Media Studies and has also pursued MBA in Business Administration and Management from Florida International University - College of Business Administration. Steven has worked at Caterpillar Inc. in several positions, including Digital Enablement Manager, Customer Experience Manager, Strategy and Innovation Manager, E-Commerce and Marketing Manager, Digital Customer Solutions Manager, Category Marketing Manager, and Six Sigma Black Belt. He has also served as Regional Sales Manager in the Latin America Commercial Division of Caterpillar Inc.

In his current role as Digital Enablement Manager, Global Marketing and Customer Experience, Electric Power Division at Caterpillar Inc., Steven is responsible for leading digital transformation efforts within a segment of Caterpillar's industrial businesses. Prior to this, he was the Customer Experience Manager in the Global Customer Care, Digital Enabled Solutions Division at Caterpillar Inc., where he developed and implemented a customer-focused strategy for delivering personalized digital support to customers worldwide. Steven has also served as Strategy and Innovation Manager at Caterpillar, where he led the development of digital marketing and customer experience capabilities.

Steven's skills encompass Management, Strategy, Planning, Business Development, Operations, and Innovation. He has a demonstrated history of contracted work in the global built environment and retail spaces and pro-bono work in the non-profit space. His expertise lies in the area of digital transformation, customer experience, marketing, and sales. Some of his interests include entrepreneurship, leadership, and innovation.