Suzanne Martin

Suzanne Martin is a highly skilled and experienced research professional with over 20 years of experience. She has worked with both for-profit and non-profit organizations, and has developed, conducted, and analyzed research on youth, families, and education. Martin has worked with leading research firms, such as Nielsen, and has even built her own research consulting business. Additionally, she is also a conference speaker.

Martin is well-versed in the entire research process, from attracting clients and uncovering their business goals, to building quantitative and qualitative research instruments, to collecting, interpreting, and synthesizing data, and finally, to making actionable recommendations. Martin has cultivated trusted client partnerships that deliver customized research solutions, often discovering the unexpected. She has built those partnerships into long-term relationships, spanning many years and projects.

One notable research project Martin headed was a rebranding and reputation building project for a liberal arts college. She was able to increase applications by 18%, enrollment by 8%, annual revenue by $1.6M, and rankings by 7 points by uncovering the college's distinguishing characteristics using an array of research methods.

Martin studied Educational Psychology for her PhD, Marketing for her MS, and Psychology for her Bachelor's degree, all from the University of Arizona. She has also held various positions such as Principal and Founder at Martin Research Consulting, Principal Researcher at The Zodiac Group, Client Development Director at JKI, Manager of Client Development and Research at Harris Interactive (now Nielsen), Post Doctoral Faculty at the University of Pennsylvania, and Research/Evaluation/TA/Instructor at the University of Arizona.