Suggestions
Sushobhan Mukherjee
Globally awarded strategist. Digital transformation. Branding. Communications. B2B, B2C. Innovation. Design. 3 x Entrepreneur. Co-founder, Dealstreetasia.com, acquired by The FT.
Sushobhan Mukherjee is a renowned figure in the marketing industry, known for catalyzing brand growth through impactful ideas fueled by data and insights.
With a vast and diverse background spanning various marketing disciplines, brand marketing, data & insights, and strategy, Sushobhan has garnered extensive experience working with leading global agencies like WPP, Publicis, IPG, and Omnicom.
His expertise in building brands is evident through notable projects such as nation branding for countries like the UK and India, contributing to the polio vaccine adoption in India, transforming B2B giants into consumer-facing brands, and bridging global NGOs to digital consumers.
Sushobhan's global recognition includes prestigious accolades like the Jay Chiat Gold and a Grand Effie, highlighting his prowess in creating impactful campaigns across traditional and digital platforms.
He excels in data and digital innovation, leveraging various channels and platforms for enhanced brand engagement, integrating sponsorships, on-ground activations, social media, and CRM, all while emphasizing the importance of data and analytics in proving campaign efficacy.
Educationally, Sushobhan Mukherjee holds a PGDM in Finance and Marketing from the Indian Institute of Management, Lucknow, and a degree in BME in Mechanical Engineering from Jadavpur University.
Throughout his career, Sushobhan has held key roles in prestigious organizations, including serving as the AVP Digital Design and Strategy at Infosys Ltd, Co-founder at DealStreetAsia, Vice President, Marketing Strategy & Analytics, Asia Pacific at SapientNitro, among other strategic positions at renowned agencies like R/GA, JWT, Publicis, and Mudra Communications.
His journey in the industry encompasses a wealth of experiences, from account supervision and research roles at agencies like McCann Erickson and Trikaya Grey to managerial positions focusing on strategic planning at international organizations like Discovery Communications and Mode Research Pvt. Ltd.
