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Susanne Damen
Director Marketing & eCommerce | CMO | CCO | ex Unilever | ex Samsung | DISC 🟥🟨🟦🟩
Susanne Damen is an accomplished professional in the field of marketing and e-commerce, with a focus on AI in retail. She is currently serving as an Expert in AI in Retail: Hyperpersonalization at ShoppingTomorrow, which is an initiative of Thuiswinkel.org.13
Professional Achievements
Susanne Damen has gained recognition for her expertise in marketing. In December 2023, she was honored with inclusion in the prestigious Marketing Top 100 list, a significant achievement in her career.2 This accolade highlights her influence and contributions to the marketing industry.
Expertise in AI and Retail
As part of the expert group on AI in Retail: Hyperpersonalization at ShoppingTomorrow, Susanne Damen is involved in researching the impact of Artificial Intelligence on the Dutch retail sector.1 This group explores how AI is currently being used in retail and investigates its potential future applications. Their work covers various aspects of AI implementation in retail, including:
- Successful AI applications in different business areas
- Foundations required for effective AI deployment
- Challenges and solutions in AI implementation
- Potential disruptions in retail due to AI
- Preparing retailers for the growing influence of AI
- Sustainability aspects of AI solutions in retail
Leadership in Marketing and E-Commerce
In addition to her expertise in AI and retail, Susanne Damen has held leadership positions in marketing and e-commerce. She has been referred to as Head of Marketing & eCommerce in some contexts, suggesting a senior role in these areas.45 Her experience likely spans various aspects of digital marketing, e-commerce strategies, and the integration of AI technologies in retail operations.
Susanne Damen's LinkedIn profile can be found under the username susanne-damen-31a524, where more details about her professional background and accomplishments may be available.