Susana Bernal

Susana Bernal is a highly experienced professional with a background in digitalization, innovation, and product management.

She has transitioned from working in a large multinational corporation to the startup scene, seeking user-centricity and digital product innovation.

Currently, she is part of IKEA's newest Digital hub in Madrid, where she coordinates various business areas to drive incremental growth.

Susana's expertise lies in cross-functional management and leadership, developing successful business models, and ensuring exceptional user experience and design.

She is a firm believer in Product Management principles and is constantly exploring the latest technologies and methodologies in the field.

With international experience spanning Colombia, the United States, France, and Spain, Susana brings a global perspective to her work.

Her educational background includes a B.A. in Neuroscience and Behavior from Columbia University, as well as certificates in General Management from Stanford University and Product Management from Join Lion.

Throughout her career, Susana has held key positions such as Head of Digital Products at IKEA for Business, Head of Product Management & Operations Lead at Arbor Fintech, and various roles at L'Oréal focusing on HR, innovation, and digital recruitment.

She excels in team-building, facilitating Design Thinking and agile methodologies, and is a sought-after keynote speaker on the future of work.

Susana's strengths, as per StrengthsFinder 2.0, include being strategic, having ideation skills, empathy, a strong learning inclination, and fostering relationships.

As a native Spanish speaker, Susana's diverse skill set and experience make her a valuable asset in the digital and innovation landscape.