Susan Kuo is an accomplished market research professional with over a decade of experience in the industry. She has worked in various roles, starting from being a researcher to eventually leading teams. Kuo has a BA from the University of British Columbia and an MBA from McGill University.

During her professional journey, Kuo has worked with several esteemed organizations, including Ipsos Denmark, Vision Critical, Synovate, and Carpedia International. At Ipsos Denmark, she is currently serving as the Head of Brand Health Tracking. Before that, at the leading software company Vision Critical, Kuo held multiple roles, including Head of Research and Consulting, Client Service Team Lead, and Customer Success Team Lead. Her experience at Synovate includes serving as a Senior Research Manager and a Project Manager. She also worked as a Consultant and a Researcher at Carpedia International and Synovate, respectively.

Kuo's expertise lies in market research, customer insights, brand tracking, and team management. Her academic background in business enhances her understanding of the market dynamics and drives her solutions-oriented approach. With her diverse experience, she has developed a keen eye for identifying underlying customer needs and using data to drive effective business strategies.