Susan Bonds

Susan Bonds is a prominent figure in the fields of immersive media and game design, currently serving as the Chief Executive Officer of Animal Repair Shop LLC. She has a diverse background that spans aerospace engineering, creative direction at Disney, and pioneering work in alternate reality games (ARGs).

Career Highlights

• Early Career: Bonds began her career as an aerospace engineer before transitioning to Walt Disney World, where she worked as a creative director at Walt Disney Imagineering. She played a key role in developing major attractions like the Indiana Jones Adventure and Mission: SPACE.12

• 42 Entertainment: In 2004, she co-founded 42 Entertainment, a company known for creating immersive experiences and ARGs. Under her leadership, the company produced several award-winning projects, including "Why So Serious?" for The Dark Knight and "Year Zero" for Nine Inch Nails, both of which received Cyber Grand Prix awards at the Cannes Lions festival.12

• Recognition: Bonds has been recognized in various publications for her contributions to gaming and immersive media, including being named one of Forbes' Top 12 Women to Watch in Gaming.2

Current Role

As the CEO of Animal Repair Shop LLC, Bonds continues to leverage her extensive experience in creative production and interactive storytelling to innovate within the industry. Her leadership is characterized by a commitment to developing engaging and participatory experiences that resonate with audiences.

Bonds' professional journey reflects her versatility and dedication to advancing the fields of entertainment and technology, making her a notable leader in her domain.