Surbhi Arora

Surbhi Arora is a marketing and creative strategy professional with extensive experience in the advertising industry. She currently holds the position of Vice President Strategy at DDB Mudra Group.3 Previously, she worked as the Regional Head - Creative Strategy (North) at WATConsult.3

Surbhi has a strong background in digital marketing and creative campaigns. She has been involved in notable projects, including:

1. The "#WeWillTakeOffAgain" campaign for GoIbibo during the COVID-19 pandemic, which aimed to uplift the spirits of Indian youth.1
2. Participating in the selection of top 10 digital campaigns of 2018, showcasing her expertise in evaluating creative and effective marketing strategies.2

Her professional approach involves blending consumer data with intuition to connect creativity to ROI across various platforms.3 Surbhi is also active in industry events and awards, as evidenced by her recent post about the Effie Awards 2023.4