Emily Joffrion

Emily Joffrion is a seasoned communications professional specializing in brand strategy and storytelling. Here are key details about her background and expertise:

Professional Experience

Emily has over 15 years of experience in brand, communications, and culture roles. Some notable positions include:

• Brand Strategy and Story Consultant (2014-present): She works with purpose-driven brands to develop impactful stories and strategies.1

• Consumer Communications Lead at Airbnb (2012-2014): Emily helped establish Airbnb as a global household name, crafting their growth narrative around the Sharing Economy.1

• Internal Brand + Comms at Simple Finance (2016-2018): She built the company's internal communications strategy from scratch.1

Expertise and Approach

Emily specializes in:

• Developing purpose-driven brands through culture and storytelling
• Creating global press strategies and presentations
• Executive coaching for storytelling and communications
• Building inclusive storytelling programs highlighting women and people of color

She believes in aligning a company's vision, bottom line, and culture across inclusive hiring, equitable compensation, and environmental impact.1

Notable Achievements

• Contributed to ForbesWomen, covering women's work in technology
• Served as a spokesperson on Good Morning America
• Collaborated with Conan O'Brien
• Addressed the United Nations

Education and Skills

Emily is a graduate of the University of Miami and holds an Executive Education Certificate in Brand Marketing from Northwestern University's Kellogg School of Management.

Current Focus

Emily now works with founders who aim to make a positive impact on the world. She offers coaching services to help women and people of color develop their leadership brand and own their ideas through storytelling.1