Supriya Biyani

Supriya Biyani is a professional with a strong focus on driving business strategy and product marketing through actionable analytics data and insights for SAAS and Enterprise businesses.

With a proven track record, Supriya has extensive experience in cultivating data-driven optimization culture and developing analytics performance dashboards using customer segmentation for stakeholders like Product Marketing, Campaign Marketing, Web Strategy, and Executives.

Her hands-on experience with Omniture toolset and other analytics tools has enabled her to enhance user experience through targeting and optimization for Fortune 500 customers.

Supriya is passionate about continuous learning and taking on challenging projects to identify high ROI opportunities and enhance KPIs through a deep understanding of user behavior.

She possesses a skill set that includes expertise in Web Analytics Tools such as Omniture Site Catalyst, Discover, Test & Target, as well as proficiency in Hadoop, Hive, Social Analytics, Mobile App Analytics, SAP Business Objects, SQL, Tableau, Advanced Excel, and Google Analytics.

Supriya Biyani holds a Master’s Degree in Digital Media from the University of Lubeck, Germany, and a Bachelor’s Degree in Computer Science from New Delhi.

Her professional journey includes roles such as Senior Analyst in Campaign Effectiveness and Measurement, Senior Analyst in Campaign Insights, and Senior Consultant specializing in Test & Target and Recommendations at Adobe.

Prior to her roles at Adobe, Supriya worked as a Consultant in Online Business Optimization & Web Analytics at Omniture and as a Marketing Analyst at Dr. Klein & Co. AG.