Lucas Kenji

Lucas Kenji is a seasoned professional with a strong background in digital marketing, specializing in conversion rate optimization, web analytics, and user experience (UX).

He has collaborated closely with IT and Design teams to develop and implement growth strategies aimed at delivering significant business impact.

Lucas's daily toolkit includes Google Analytics, Google Tag Manager, VWO/GO, UserTesting, Tableau, Data Studio, Shopify, and Attentive SMS.

His professional experience spans across various industries such as e-commerce, agencies, SaaS, retail, and financial markets, working with companies of diverse sizes and segments.

Education-wise, Lucas holds a Master of Business Administration (MBA) with a focus on Big Data applied to Marketing from ESPM Escola Superior de Propaganda e Marketing.

He also pursued studies in Contemporary Topics in Business Strategy at Pearson College London, undertook an Exchange Program in Business Administration at Florida Atlantic University, and completed a Bachelor of Business Administration (B.B.A.) with a concentration in Administração e Negócios at Universidade Federal de Minas Gerais / UFMG.

Additionally, Lucas participated in the Gama Experience - Hyper, focusing on Digital Marketing at Gama Academy.

In terms of organizational involvement, Lucas has held key positions such as the CRO Chapter Leader at Supersonic - Conversion Rate Optimization and served as a Growth Marketer Consultant and E-commerce Growth Marketer Specialist at Trafilea Group.

Furthermore, Lucas has shared his expertise as an Invited Professor in Excel and Data Analysis at Fundação Dom Cabral and has worked as a Conversion Optimization Consultant at Supersonic - Conversion Rate Optimization.

His earlier roles include being a Growth Marketer at Queima Diária, a Jr. Content Marketing Analyst at Stefanini, and a Digital Marketing Intern also at Stefanini.