Sunny Poon

Sunny Poon is a renowned Branding Expert and Marketing Guru based in Hong Kong with a strong passion for innovations and brand development.

With a career spanning over two decades, Sunny has demonstrated his expertise in converting BIG DATA analysis into successful branding strategies for long-term brand success.

In 1994, he started as an Account Servicing Executive at EURO RSCG, working with major clients like Philips S&V, Dragonair, and Peugeot.

He later ventured into entrepreneurship, where he played a pivotal role in building a leading bag brand in Hong Kong and Greater China.

Throughout his career, Sunny has held key positions at renowned multinational companies like L'Oréal and MISSHA cosmetics, where he contributed significantly to brand development and sales management.

In 2009, Sunny founded Spoon Brands Enterprise, offering consultancy services in branding, innovations, and brand marketing. His innovative approach, the Spoon Brands Solution, revolutionized the industry by combining visual elements and data analysis for consumer brands.

Sunny's expertise extends to FMCG principals in the Greater China region, advising on new product development, brand strategy, market research, and competitor analysis.

He has also been actively involved in academia, serving as a branding adjunct speaker and visiting lecturer at Hong Kong Polytechnic University and the Hong Kong Brand Development Council, imparting his practical knowledge to aspiring entrepreneurs and marketers.

Sunny's leadership skills and strategic insights have led his team to collaborate with venture capitalists on new FMCG projects, aligning with investment criteria and driving growth.

With a focus on company turnaround, brand development for IPOs or M&A, and a rich background in various industries, Sunny Poon continues to be a prominent figure in the branding and marketing landscape.